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Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Make it stand out Photo 1: “My precious” graffiti at Berlin Mauerpark - When the toilet paper wars started https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627399636035-T5D591QFQTBDN24VJ7OH/Bali+2.JPG Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Direct interactions unencumbered by technology Photo 7: Observing an Indonesian calendar maker https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627399906374-0BJ9O0OUNHXIC6P4IWOK/Route+66+2.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Discovering the non-obvious Photo 9: Street performers parading their pony in Oatman https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627392846342-K8TJIV5TQIH7JSMT2FYZ/NYC+Brooklyn+Williamsburg+IMG_2762.JPG Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric Photo 6: Artist explaining her work to a Brooklyn audience https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627391452090-VCPCLR44O6JESAFHN8WM/DSCF7201_2.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Pandemic life in transformation Photo 2: Creative social distance markings on the ground in front of a Berlin store https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627393707223-0SZ7J4C9WG8PXMKK5KRH/San+Fran+17.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Make it stand out Photo 14: Group of young people celebrating at a street fest in San Francisco https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627402116902-223QE2QFAHAECFWASXTN/Webex.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Make it stand out Photo 4: Goodbye Webex https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627393552127-A0CBOQ397QAXHCOTZV2X/NYC+Uptown+Central+Park+IMG_5103.JPG Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Proclaiming human-centricity in remote qualitative research is bullshit Photo 5: Working from home - or the park https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627400523782-30DZ7EJAXP8HCSRJ4VX9/Walz+2.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Depth through context Photo 10: German carpenters “on the Walz” https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627393454105-DKELOAAH54OWU3SOVC9Y/IMG_20200831_182827_2.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Adopting remote qualitative research methods as a viable alternative Photo 3: Yet another Zoom interview https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627401309907-TJBUHLMBEYWZHKDZL3Y1/LA+Cops.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Fun times and excitement make for a delightful job Photo 13: LA cops shaking hands during a traffic stop https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627399416520-G3VH8VLPIVIXCNG2PCT5/Audi+Tradition+research.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Sensemaking via embodied experience Photo 12: The author and a vintage rallye racing driver during fieldwork https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627400930470-X1OUL5TWHH5C13HEPKX3/New+York+Governors+Island+3.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - High flexibility of adapting to the situation Photo 11: Man asking a woman for a dance on Governor’s Island https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1627398948696-14KS0H7QMQXIVKIJIU9I/Montreal+butchers.jpg Articles - Missing Fieldwork: Why “Virtual Ethnography” is Not Human-Centric - Establishing a relationship & rapport Photo 8: Butchers chatting in Montréal https://round-cat-hzzt.squarespace.com/articles/2020/1/6/never-ever-use-focus-groups-just-dont-do-it monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/4/7/we-all-have-a-quant-problem monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/the-good-the-bad-and-the-singularity-separating-foresight-from-future-failure monthly 0.5 2024-03-10 https://round-cat-hzzt.squarespace.com/articles/2020/1/3/what-do-you-mean-by-strategy monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/1/5/serious-business-business-research-needs-to-get-real monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/1/1/towards-ten-questions-to-ask-your-vendor monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/2/27/sharing-and-caring-how-car-sharing-flourished-differently-in-helsinki monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/1/2/is-your-ethnography-truly-ethnographic monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/5/21/dialogues-about-the-role-of-foresight-part-1 monthly 0.5 2021-07-27 https://round-cat-hzzt.squarespace.com/articles/2020/1/3/jargon-and-its-malcontents-is-jargon-obscuring-a-deeper-problem monthly 0.5 2021-07-23 https://round-cat-hzzt.squarespace.com/articles/2020/8/20/ethnographic-photography monthly 0.5 2021-07-23 https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966352137-KGR4YUNHBNZA1SJI837L/DTK02_DE_2017_01_31_PHOTO_End+User+Interview+Katja_36_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Minimize the equipment you bring into field Photo 15: The author talking to a respondent, equipped with a camera, notepad, and audio recorder https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626964832419-OWBH4HYXBRTYPDOIYEMN/NYC+Brooklyn+Williamsburg+1.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - The field of ethnographic photography is rich Photo 5: Visitors of a Brooklyn café resting at the window https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966971311-ZTYCIAA7CZVT0DA1GHU3/2020_02_27_UK_LON_Inhome_Patient_EA_Photo+%287%29_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Content is about people and their lives in context Photo 21: Patient suffering from Dry Eye Syndrome demonstrating her stress relief eye mask in her London home https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626965274481-UDU7FLUIP683IHV068VC/UCB28_DE_Berlin_PHOTO_PATIENT_JeDa_Johann_Denninger_230215_4_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Ethnographic photography serves multiple purposes in commercial research Photo 8: Patient in Germany suffering from epilepsy with his medication https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967130080-2QB25CSHZGE5MV3NXXOO/NYC+Uptown+Moma+20130912_153634_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Use a wide-angle lens Photo 23: Museum visitor taking a closer look at the exhibit in New York City https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626963995138-44UJHYDXUO0K3X7DXNCB/DTK02_DE_2017_01_26_PHOTO_Expert+Interview+Sebastian+Feldmann_23_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Ethnographic photography is an often overlooked tool Photo 2: Automation expert showing off the capabilities of his cloud-enabled robot in Berlin https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967403476-PQI3TUMIYMR20ZIC0W2A/Camera_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Ditch the smartphone camera in the social context of fieldwork Photo 26: Compact enthusiast camera and other photographic equipment https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967486080-7ZQPLGV9C6M1PP99MTZL/Camera2_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Use an enthusiast compact camera instead Photo 27: The author’s Canon Powershot G7X https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626965795439-84RSCBOPLAWWR21YFMX3/FordV713_DE_Munich_Artisanal_VWCaddy_PHOTO_Walter_Isar_2017_11_09_93_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Aesthetic distinction of deliverables Photo 11: Bavarian baker preparing sandwiches in his kitchen https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626964290883-UV3UYT6CC2GKUDMRJC31/DTK02_DE_2017_01_30_PHOTO_End+User+Interview+Claudia_45_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Where are the photos in commercial research? Photo 3: Fellow business anthropologist documenting a respondent who demonstrates her vacuum cleaner robot at home in Germany https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966583275-ZWOTB6APDLR3J3K17NU5/FordV713_DE_Hamburg_Artisanal_CitroenBerlingo_PHOTO_Caro_Leumann_2017_11_15_98_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Create a fun research experience Photo 17: Environmental consultant in her work uniform posing in front of her commercial van in Hamburg https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967232348-OUCZDE2NCAFBS9ERT9JB/DTK02_DE_2017_02_03_PHOTO_Expert+Interview+Prof.+Tim+Landgraf_37_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Assume different perspectives Photo 24: German robotics expert observing his mini drone https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626965442091-Y8TZULOHVZCX8W7XQ9W1/FED18_IN_Mumbai_PHOTO_CUSTOMER_PrZa_Pitar%26Kumar_070715_39_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Gathering data and documentation of research activities Photo 9: Colleague having two respondents explain to her the process of international shipping in India https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966132134-N8JGU3KKNNU1UF3LW8QK/UCB28_DE_Berlin_PHOTO_PATIENT%26CAREGIVER_JoSc_Jonas_Scherer_%26_Bernd_Scherer_260215_7_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Overcome an internal barrier of taking strangers’ pictures Photo 13: Patient and his caregiver in their Berlin apartment https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626963638204-JCOE91QBPUOIXDB98LL9/FOR01_US_LA_PHOTO_DaAd_Dean_Albert_20160427_67_c.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Make it stand out Photo 1: Los Angeles car owner presenting his luxury sedan parked in the handicap spot in front of his favorite restaurant https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966223936-CW69I2BS8PVBC9P7NM28/UCB28_DE_Berlin_PHOTO_PATIENT_SaSc_Susi_Schmidt_230215_9_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Generate transparency Photo 14: German patient showing photos of her injury https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626965667767-M2LMID7SHVV96PTN3ZLH/2018_11_07_DE_Munich_Patient_DES_Lotti_PHOTO_15_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Visual communication of insights Photo 10: German patient struggling to open a medication vial https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966445209-83IYB7KVMN32CBLXUKJ1/FED18_IN_Mumbai_PHOTO_CUSTOMER_BhTh_Basho_060715_20_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Make people feel comfortable when taking pictures Photo 16: Shipping broker in Mumbai showing e-mail communication between his business and customers https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966028601-VKN2JDIZE7ZNKKYUINZE/FordV713_DE_Munich_Artisanal_VWCaddy_PHOTO_Yaddi_Celec_2017_11_10_35_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - We need to embrace g ood practices of ethnographic photography Photo 12: Taxi driver in Munich showing his electronic devices https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966715037-5FGSX1WQLD1QFFILGGOP/DTK02_DE_2017_02_01_PHOTO_Expert+Interview+Eva+Kudras_194_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Know your equipment Photo 18: Historian of technology in Berlin trying to figure out the controls of a robot https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967305854-B932VF84OGCXF14E0YYY/UCB28_DE_Berlin_PHOTO_PATIENT_MaHo_Michael_Holt_260215_6_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Employ a raw look Photo 25: German patient suffering from epilepsy talking to his dog https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966804839-ZI2NPCH3I06DITP5M6OM/FordV713_DE_Munich_Artisanal_PeugeotPartnerEV_PHOTOS_Matthias_Polke_2017_11_06_92_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Good ethnographic photography presupposes a particular style Photo 19: Baker taking a break in his Munich kitchen https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626966895575-LPF10K1PV3LG6L1OTTOY/MOZ01_DE_Hamburg_PHOTO_DetCon_ShNy_Sharona_Nugambe_030316_9_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - A distinct style depends on a good grasp of aesthetic photographic practices Photo 20: German YouTube influencer showing her work setup https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967781584-YGYJ08EGWNDNMUMW8U2Q/FOR01_US_LA_PHOTO_JeRo_Julio_Rodriguez_20160501_88_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Conclusion Photo 29: Car owner observing the design elements of his luxury sedan in Los Angeles https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626964980912-5QY5FTZDERCPD6ND1PVM/Leticia+2_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Exploitation of photography in anthropology Photo 6: Indigenous villager presenting his catch from the Amazon river https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626965134671-88D7MDDGTL2Y67PAIBIZ/Miami+2.JPG Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - When the taking of photos is being discouraged Photo 7: Patient and his caregiver at the beach in Miami https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967571744-IJZ55NUNQR2HACB8RM3N/2020_02_14_DE_MUC_Inhome_Patient_CK_Photo+%2812%29_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - The usability of a tool depends on the social context in which it is used Photo 28: Patient suffering from Dry Eye Syndrome reading the label of her medication in her Munich apartment https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967865729-SHHNXE2319A2HZTG26AJ/NYC+Union+IMG_4356.JPG Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Be radically human centric Photo 30: New Yorker preparing a “Free Hugs” sign https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626967056560-ROY7C5PIIIJMYK2FT1H6/FOR02_NYC_PHOTO_JeTh_Jacob_20160719_33_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Get close to the action through careful composition Photo 22: Driver pushing the V8 engine of his muscle car at an airport in New York City https://images.squarespace-cdn.com/content/v1/60da68d076fe8f46747d59d4/1626964474331-FOTKDGN3K1VM2M2Z249K/DSCF0464_bw.jpg Articles - Harnessing the Power of Ethnographic Photography in Commercial Research - Standing in the tradition of visual anthropology Photo 4: Indigenous family producing coca powder in their Colombian communal hut https://round-cat-hzzt.squarespace.com/articles/why-do-people-anthropomorphize monthly 0.5 2022-03-25 https://round-cat-hzzt.squarespace.com/articles/and-here-we-go-again monthly 0.5 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