Radical Human-Centricity is an attempt to change the way most commercial and applied behaviour studies are conducted. Through it we are trying to fulfil the promise of human-centricity, which we believe has not lived up to its hype.

It is truly puzzling why the focus group still exists as a viable option for any kind of commercial research. It is an antiquated methodology that has no place in a world of applied research that proports to be customer-centric. This article is about why you should Never, Ever, Use Focus Groups. Just Don’t Do It.

Business researchers advising companies typically aim to present information in simple ways. Such work can neatly summarize rich and nuanced work and may be educational, entertaining, or even inspiring — or it can be a fancy front for generic, context-devoid work and self-interest. But it is difficult to tell which you have received.

What exactly does the word ‘strategy’ mean to you? You may read HBR with some frequency and use terms like “resource allocation” when you’re talking about hiring or firing people. You may have strategies for dealing with your boss and strategies for keeping your household organized. But do any of these things mean anything if we want to have a real conversation about business strategy?

We need to have a conversation about words. More specifically, we need to have a conversation about the words that we call jargon - and take a closer look at why businesspeople are so allergic to fancy words and the causes for this.

Maybe you’re not a PhD in anthropology but chances are if you give Linked In a cursory glance every now and then you know — from all the debate and discussion among those who do have the degree — that there’s more to ethnography than your consultants might be delivering.

Evaluating a set of proposals from research vendors can be a difficult exercise. They seldom talk in the same way about their work and their methods, making it difficult to compare offerings. How can you tell what’s real and what’s not?

No matter what benefits the electronic distribution of text are—and there are so many—it seems that we read differently when using electronic devices than when we do with paper. Without further investigation, it is unclear whether or not this is because of the socio-cultural contexts surrounding each medium or if it is something inherent in the media themselves.

Human futures is a critical perspective and methodology that is a way of examining phenomena through multiple lenses--a way of taking a holistic view of the past, present, and possible futures.